Indie Alliance
A Decentralised Major Label Network.
It was the best of times,
it was the worst of times
There are more ways than ever to create, release and promote music, and while this is a good thing for some — it generates a circle of fatigue and oversaturation in the music industry, causing the value of the music to plummet. The average value of a song today is just €90, and 80% of artists never reach 50 listeners per month.
32 million songs could
vanish overnight and
nobody would notice.
This creates a massive power imbalance. Major Labels has the power to remove over half of the streaming catalog from Spotify by pulling their artists from the platform, even though they control less than 20% of the songs uploaded.
This forces DSPs like Spotify to follow their lead, and help them increase their advantages over independent record labels.
Because it's just easier
Major Labels are able to provide features that are impossible to build and maintain for a smaller independent label with limited staff and budgets — and are usually the only way to get things like:
📈 Playlist promotion
🏛️ Extended infrastructure
💿 Demo and Scouting support
💻 Internal tools and software
UNTIL
NOW
An Alliance for Indies,
by Indies.
Indie Alliance is a decentralised* major label network provided as a membership. We provide independent labels with solutions, software and promotional opportunities.
Through us, you get access to things like:
📈 Playlist Pitching
🏛️ Extended infrastructure
💿 Demo and Scouting support
💻 Internal tools and software
* We currently have nothing to do with, nor plan to introduce, crypto or NFT offerings.
Playlist Promotion
70,000,000+ streams
1,300,000+ followers
9,000+ playlists
We have established a playlisting network of over 1.3 million followers that is estimated to generate 70 million streams annually.
This is possible thanks to our beta-stage playlisting tool that automatically curates, updates and matches songs with playlists.
Every track that you add to the platform gets sent to the network, and after the track is reviewed it's continuously pitched to new playlists for as long as you're a member.
Automated Requests Coming Soon
One of our upcoming features, are what we call automated requests — which is essentially an automated way to request information or a delivery from an artist, producer, engineer or whomever.
After a request is created, we automatically send the recipient automatic reminders and validate what they submit before it’s sent.
This means no more receiving splits as screenshots, artworks as PDF or just the classic “just saw this” three months after the deadline.
💿 Demo and Scouting Coming Soon
For Artists, one of the biggest challenges is getting your music initially heard by a record label. Because a small label can receive upwards of 50 demos per day.
It's impossible to justify the cost of having an A&R review every single one, and the demo submissions usually just become an abandoned email inbox.
Our service helps Labels set up a demo inbox where artists pay a small fee for guaranteed feedback, ensuring their music gets heard and helping labels fund their scouting.
All-Inclusive for Everyone*
Small
✨ Playlist Pitching
✨ Platform & Tools
✨ Direct Services
✨ Weekly Releases
✨ Chat & Email Support
Medium
✨ Playlist Pitching
✨ Platform & Tools
✨ Direct Services
✨ Weekly Releases
✨ Chat & Email Support
Large
✨ Playlist Pitching
✨ Platform & Tools
✨ Direct Services
✨ Weekly Releases
✨ Chat & Email Support
Pricing is based on Catalog Size in order to provide all labels with a membership they can afford.
Same great service, same great features — at a price that fits your budget.